“Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example.” WritingKindCharacterUseThreeAudienceExampleEmotionalArgumentSpeakersPersuasionThree ThingsEthosLogosPathosReceptivityPersonal Character Book:Propaganda and the Ethics of Persuasion - Second Edition Source: Propaganda and the Ethics of Persuasion - Second Edition
“In a general way, a major goal of the propagandist is to seek some kind of authoritative backing for the belief he or she is propagating.” WayKindBeliefGoalMajorsPropagandist Book:Propaganda and the Ethics of Persuasion Source: Propaganda and the Ethics of Persuasion
