“Rorion used to say that when a person walks into a Jiu-Jitsu school they're never walking in thinking, I wonder if these guys can teach me to be a world champion. The first thing on the average person's mind when they walk into a martial arts school is self-defense. They're walking in because they want to learn how to defend themselves in a worst-case scenario out in the world. That's most people's underlying insecurity.” Self DefenceRorion Gracie Book:Worth Defending: How Gracie Jiu-Jitsu Saved My Life Source: Worth Defending: How Gracie Jiu-Jitsu Saved My Life
“Rorion had filed trademarks for both the Gracie Jiu-Jitsu triangle logo and the name itself. Which isn't really a problem in and of itself, and isn't even that odd a move: the idea with a trademark is to be able to control who gets to represent your brand and to corner any revenue that interest in the brand generates. It's standard business practice and, given what Rorion was trying to build, it would have been a mistake not to do it. Without an enforceable trademark there would have been nothing to stop anyone from hanging out a shingle and claiming that they taught "Gracie Jiu-Jitsu," or selling a teeshirt with the Gracie logo. The problem was that in the mid-'90s he started aggressively enforcing the trademark... against members of his own family.” Rorion GracieGracie Jiu Jitsu Book:Worth Defending: How Gracie Jiu-Jitsu Saved My Life Source: Worth Defending: How Gracie Jiu-Jitsu Saved My Life
“One of the things that Rorion used to say was, "You don't need Jiu-Jitsu if your opponents are small.” Rorion GracieGracie Jiu Jitsu Book:Worth Defending: How Gracie Jiu-Jitsu Saved My Life Source: Worth Defending: How Gracie Jiu-Jitsu Saved My Life