“Even apart from a shared interest in averting joint loss, there almost always exists the possibility of joint gain. This may take the form of developing a mutually advantageous relationship, or of satisfying the interests of each side with a creative solution.” InterestCreativeRelationshipShareMutualGainSatisfyJoint Book:Getting to Yes: Negotiating Agreement Without Giving In Source: Getting to Yes: Negotiating Agreement Without Giving In
“In contrast to positional bargaining, the principled negotiation method of focusing on basic interests, mutually satisfying options, and fair standards typically results in a wise agreement. The method permits you to reach a gradual consensus on a joint decision efficiently.” InterestPositionAgreementMutualConsensusFairBargainSatisfyNegotiation MasteryJoint Book:Getting to Yes: Negotiating Agreement Without Giving In Source: Getting to Yes: Negotiating Agreement Without Giving In