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Scott Bedbury

Scott Bedbury Quotes

Author

Scott Bedbury is a renowned marketing strategist and brand consultant, best known for his work at The Coca-Cola Company. He has extensive experience in brand building, marketing, and advertising strategies, and has held senior management positions in multiple industries.

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All Brands Branding Connecting Emotional Ifs Personal Branding Products Stories Advertising Appreciation Building Building A Brand Business Ceo Comment Concepts Consumers Decision Defined Emotion

Famous Scott Bedbury Quotes

“A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.”

Ifs Decision Powerful Emotion Emotional Products Brands Reach Out Connecting

Author:Scott Bedbury

“For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can’t entirely control a brand. At best you can only guide and influence it.”

Source: A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

“A great brand is a story that's never completely told.”

Stories Brands Branding Personal Branding Building A Brand

Author:Scott Bedbury

“A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.”

People Inspirational Needs Stories Business Emotional Experience Fundamentals Appreciation Mythology Brands Branding Human Experience Connecting Personal Branding Very Deep Metaphorical

Author:Scott Bedbury

“The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it.”

Focus Building Products Organization Brands Profitable

Book:A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Source: A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

About the Author

Born: October 3, 1957
Known for: Author
Quotes: 7

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Brands Branding Connecting Emotional Ifs Personal Branding Products Stories Advertising Appreciation Building Building A Brand Business Ceo Comment Concepts Consumers Decision Defined Emotion

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People Ifs Thinking Knows Men World Way Want Love Life Inspirational Needs Giving Feels Should Writing Trying Years Mind Firsts

Books & Sources

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First CenturyRelated source material

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