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Steve Ells

Steve Ells Biography

Author

Steve Ells is a prominent entrepreneur in the food industry, born on September 12, 1965. His specific career category is unknown.

Steve Ells is a prominent entrepreneur in the food industry, born on September 12, 1965. His specific career category is unknown.

Related Quotes

“I'm always tweaking, always trying to make it better, constantly moving the levers and dials.”

Trying Moving Always Trying Levers Constantly Moving

Author:Steve Ells

“You know, I hate to borrow Apple's tag, but think different. Really. From the very beginning. I didn't know what the fast-food rules were. I got my training at the Culinary Institute Of America, and then I opened up a fast food place according to fine dining rules.”

Thinking Knows Different America Hate Fine Training I Hate Apples Culinary Institute Fast Food Tag Dining Think Different Fine Dining Ells

Author:Steve Ells

“We decided long ago that we didn't want Chipotle's success to be tied to the exploitation of animals, farmers, or the environment, but the engagement of our customers.”

Want Long Animal Environment Decided Customers Farmers Engagement Tied Long Ago Exploitation Chipotle Ells

Author:Steve Ells

“Just because food is served fast doesn't mean it has to be made with cheap raw ingredients, highly processed with preservatives and fillers and stabilizers and artificial colors and flavors.”

Mean Made Color Ingredients Artificial Flavor Fillers

Author:Steve Ells

“We aspire to make artisanal tortillas on an industrial scale.”

Scales Aspire Tortillas

Author:Steve Ells

“Focus on just a few things, and do them better than anybody else.”

Author:Steve Ells

“When I created Chipotle in 1993, I had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking techniques as gourmet restaurants. Then serve the food quickly, in a cool atmosphere. It was food that I wanted, and thought others would like too. We've never strayed from that original idea. The critics raved and customers began lining up at my tiny burrito joint. Since then, we've opened a few more.”

About the Author

Born: September 12, 1965
Known for: Author
Quotes: 7

Related Topics

Ells Chipotle Customers Always Trying America Animal Apples Artificial Aspire Atmosphere

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