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W. Chan Kim

W. Chan Kim Quotes

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Famous W. Chan Kim Quotes

“executives are often reluctant to accept the need for change; they may have a vested interest in the status quo, or they may feel that time will eventually vindicate their previous choices. Indeed, when we ask executives what prompts them to seek out blue oceans and introduce change, they usually say that it takes a highly determined leader or a serious crisis.”

ChangeResistanceResistance To ChangeChange Resistance
Book:Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
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