Blue Ocean Strategy, Expanded Edition:...
A source page for quotes linked to W. Chan Kim.
“Companies should strive to make the competition irrelevant by offering buyers a leap in value.”
“To stand apart in these overcrowded markets, you need to be creative through value innovation.”
“As of yet there has been no theory or process for true strategy creation.”
“Organizational politics is an inescapable reality of corporate and public life.”
“Stakeholders need to know that their voices have been heard and that there will be no surprises.”
“Messages communicated through numbers seldom stick with people”
“Perspective is critical to success. Your mind-set is more ingrained than you realize.”
“The only way to beat the competition is to stop trying to beat the competition”