“Companies should strive to make the competition irrelevant by offering buyers a leap in value.”
Source: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Famous W. Chan Kim Quotes
“The only way to beat the competition is to stop trying to beat the competition”
Source: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant