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Quote by Michael J. Silverstein

“You make money when you get visitors to go through the entrance at capacity.”

Author

Michael J. Silverstein, born in 1955, is an accomplished author known for his works in the fields of business, marketing, and consumer behavior. His writings are recognized for their insightful analysis and unique narrative style. more

“The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the top. They need to meet in combination every recruit. They need to meet them on the first day. They need to teach by example. This is the lesson that great companies teach.”

Needs Firsts Company Watches Teach Example Lessons Focused Combination Tone Recruit Great Company Slacker

Author:Michael J. Silverstein

“People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.”

People World Real Watches Information Television Source Internet Adults Phones Newspapers Consumers Real World Underestimate Lenses

Author:Michael J. Silverstein

“If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.”

Ifs Focus Share Products Gains Everyday Customers Customer Experience

Author:Michael J. Silverstein

“I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.”

Energy Process Entrepreneur Admire Enthusiasm Excitement Gumption

Author:Michael J. Silverstein

“Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.”

Thinking World Needs Ideas Reason Bigs Fall Behavior Concepts Ears Currents Consumers Compare Tunes Leap Abstraction Deaf Brag Frame Of Reference Deaf Ears

Author:Michael J. Silverstein

“The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.”

Quote by Michael J. Silverstein

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