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Quote by Michael J. Silverstein

“If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.”

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Michael J. Silverstein, born in 1955, is an accomplished author known for his works in the fields of business, marketing, and consumer behavior. His writings are recognized for their insightful analysis and unique narrative style. more

“Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.”

Thinking World Needs Ideas Reason Bigs Fall Behavior Concepts Ears Currents Consumers Compare Tunes Leap Abstraction Deaf Brag Frame Of Reference Deaf Ears

Author:Michael J. Silverstein

“The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.”

“Completely understand the customer by seeking an intense, complete and empathetic understanding.”

Understanding Seeking Customers Intense Empathetic

Author:Michael J. Silverstein

“Respond to your customer's dissatisfactions with precision and power.”

Customers Precision Dissatisfaction

Author:Michael J. Silverstein

“Define a winning proposition that is consumer right and delivers margin accretion.”

Winning Consumers Propositions Margins

Author:Michael J. Silverstein

“Take an expansive view of the consumers needs and expand beyond your current boundaries.”

Needs Views Currents Boundaries Consumers

Author:Michael J. Silverstein

“Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.”

Growth Infinite Customers Colleagues

Author:Michael J. Silverstein

“Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, "six-word story" - a la Ernest Hemingway: "For sale: baby shoes, never worn."”

Ideas Done Stories Use Universe Products Baby Six Models Concepts Shoes Currents Core Maps Users Worn Usage

Author:Michael J. Silverstein

“Setting aside labels, I am somebody who believes that government in a democratic society should be representing the needs of the vast majority of the people who are middle-class and working families.”

People Needs Should Believe Government Class Middle Majority Democratic Setting Settings Labels Middle Class Representing Democratic Society

Author:Bernie Sanders

Quote by Michael J. Silverstein

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