“The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.”
Quote by Michael J. Silverstein
Author
Michael J. Silverstein
Michael J. Silverstein, born in 1955, is an accomplished author known for his works in the fields of business, marketing, and consumer behavior. His writings are recognized for their insightful analysis and unique narrative style. more
You May Also Like
“Completely understand the customer by seeking an intense, complete and empathetic understanding.”
“Respond to your customer's dissatisfactions with precision and power.”
“Define a winning proposition that is consumer right and delivers margin accretion.”
“Take an expansive view of the consumers needs and expand beyond your current boundaries.”
“I think that the media spends far too much time [on personalities].”