“Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.”
The book delves into the history of running, the science behind endurance, and the personal stories of runners who push the limits of human capability. more
Christopher McDougall is a renowned American author known for his insightful exploration of human movement and natural history. His works often combine personal adventure, scientific research, and historical narrative, with his most famous book being 'Born to Run', which delves into why humans are capable of long-distance running and introduces the Tarahumara tribe, an indigenous people in Mexico known for their extraordinary endurance. more
“As long as my heart's still in it, I'll keep going. If the passion's there, why stop?”