“Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly”
Quote by Claude C. Hopkins
Work
Scientific Advertising
This book delves into the principles of effective advertising, offering insights on how to create compelling advertisements that resonate with audiences. more
Author
Claude C. Hopkins
Claude C. Hopkins (1866-1932) was a pioneer in the advertising industry in the United States, often referred to as the father of modern advertising. He revolutionized the advertising industry through empirical research and scientific methods, profoundly influencing brand marketing and advertising creativity. more
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Source: Scientific Advertising Origins
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“Platitudes and generalities roll off the human understanding like water from a duck.”
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Source: Scientific Advertising Origins
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Source: Scientific Advertising
Source: Scientific Advertising Origins
“Advertising is much like war, minus the venom”
Source: Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter