“We cannot go after thousands of men until we learn how to win one.”
Quote by Claude C. Hopkins
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“Don't, to gain general and useless attention, sacrifice the attention that you want”
Source: Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter
“Platitudes and generalities roll off the human understanding like water from a duck.”
“The weight of an argument may often be multiplied by making it specific”
Source: Scientific Advertising Origins
“If a claim is worth making, make it in the most impressive way.”
“Impressive claims are made far more impressive by making them exact”
Source: Scientific Advertising
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“Advertising is much like war, minus the venom”
Source: Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter
Source: Scientific Advertising
Source: Scientific Advertising Origins
