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Quote by C. Edwin Baker

Work

Advertising and a Democratic Press

The work provides a critical analysis of the economic structures underlying modern journalism and evaluates the tensions between commercial media funding and democratic ideals. It investigates how the reliance on advertising revenue influences news content, editorial independence, and the overall role of the press as a public informant. By delving into the intersection of media economics and democratic theory, the text questions whether a commercially subsidized press can adequately fulfill its civic duty to provide objective and diverse information to the public, ultimately highlighting the broader implications for democratic discourse. more

Author

C. Edwin Baker

C. Edwin Baker was an American author known for his profound insights into legal, political, and social issues. His work covered a wide range of topics, including civil rights, race relations, and judicial justice. Baker's writing style was characterized by its clarity and directness, and his books and articles had a profound impact on contemporary society. more

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“The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.”

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