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Quote by Martin Lindstrom

“What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.”

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Martin Lindstrom, born in 1970, is a renowned author specializing in psychology, marketing, and consumer behavior. His works have gained popularity among readers worldwide. more

“Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.”

Ifs Thinking Facts Might Company Talking Marketing Billions Brands Budgets Considering Modest Equity Maniacs Legos Typos

Author:Martin Lindstrom

“Imagine Pepsi without Coke. Impossible, right?”

Imagine Impossible Coke Pepsi

Author:Martin Lindstrom

“A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.”

Company Valuable Boundaries Brands Competitors Foils

Author:Martin Lindstrom

“The enemy shapes the brand.”

Enemy Shapes Brands

Author:Martin Lindstrom

“If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.”

Ifs Eye Sound Walks Worship Smell Brands Massive Bells Organs Lacking Stimulus Sensory Incense Rumble Places Of Worship

Author:Martin Lindstrom

“Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any compelling messages.”

Messages Senses Locals Chains Encounters Visuals Compelling Unlikely Stimulus Supermarkets Retail

Author:Martin Lindstrom

“The world's holy texts are built on ancient oral traditions.”

World Holy Built Tradition Ancient Oral Tradition

Author:Martin Lindstrom

“Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.”

Stories Church Religious Practice Alive Identity Window Glasses Driven Storytelling Brands Links Icons Hymns Holistic Stained Glass Religious Practices Stained Glass Windows

Author:Martin Lindstrom

“Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a sermon.”

Today Rooms Conversation Video Sermons Evangelism Viral Viral Videos

Author:Martin Lindstrom

“Word-of-mouth is powerful, trusted, and cheap.”

Powerful Mouths Trusted Word Of Mouth

Author:Martin Lindstrom

Quote by Martin Lindstrom

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