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Quote by Martin Lindstrom

“Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any compelling messages.”

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Martin Lindstrom

Martin Lindstrom, born in 1970, is a renowned author specializing in psychology, marketing, and consumer behavior. His works have gained popularity among readers worldwide. more

“Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.”

“Rituals build brands.”

Brands Ritual

Author:Martin Lindstrom

“Placing a wedge of lime in the neck of a Corona bottle helps sell those beers. And where did that ritual come from? One story has it that two bartenders in California were curious how fast a ritual could spread. Astonishingly fast, they discovered.”

Two Helping Stories Sells Spread Curious Beer California Necks Bottles Ritual Bartender Wedges Limes

Author:Martin Lindstrom

“We're also more affected by aspirational signals in an offline world where it is more difficult to "hide" and thus indirectly increases the influence from others.”

World Difficult Influence Increase Affected Signals Offline

Author:Martin Lindstrom

Quote by Martin Lindstrom

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