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Quote by Martin Lindstrom

“A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.”

Quote by Martin Lindstrom

Author

Martin Lindstrom

Martin Lindstrom, born in 1970, is a renowned author specializing in psychology, marketing, and consumer behavior. His works have gained popularity among readers worldwide. more

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“If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.”

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“Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any compelling messages.”

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“The world's holy texts are built on ancient oral traditions.”

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“Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.”

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“Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a sermon.”

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“Word-of-mouth is powerful, trusted, and cheap.”

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“Brands must make use of the inclination of consumers to be persuaded by friends.”

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“Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.”

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“Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.”