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Quote by Edward Bernays

“I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will in addition be a competition of propaganda.”

Quote by Edward Bernays

Book:Propaganda

Work

This book delves into the strategies and techniques employed in propaganda, analyzing its historical and contemporary applications across different societies and cultures. more

Author

Edward Bernays, known as the father of public relations, was a public relations consultant who passed away on March 9, 1995, at the age of 103. Born on November 22, 1891, Bernays had a profound impact on the field of public relations, pioneering the application of psychological principles to commercial and governmental communication. more

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“In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse.”

Mind May Used Values Bears Relation Absolutes Institutions Advertising Propaganda Guarantees Manipulation Ethical Artificial Misuse

Author:Edward Bernays

“The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive.”

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Book:Propaganda

Source: Propaganda

“Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.”

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“We are spending millions, if not billions of dollars every year on programs to fight the childhood obesity epidemic while giving almost $2 billion of taxpayer money to the junk food and fast food industries to make the epidemic worse.”

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“The history of media is the market share of advertising dollars has followed.. albeit with a lag.”

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“You can say on one hand the market is crazy but it's not 1999. People have had their medicine from overexuberance. I find it really interesting that those two businesses, Yahoo! and Google, which are just online advertising businesses, are valued at more than the media behemoths in America.”

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“I liked working in advertising, but don't believe my taste in art, such as it is, was entirely formed by TV commercials. And I don't feel especially conflicted enjoying a Mantegna one day, a Carl Andre the next day and a brash student work the next.”

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“Ships are to little purpose without skillful Sea Men.”

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Author:Otto Lilienthal