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Quote by Bee Wilson

“Unlike traditional food, which is remembered jointly within families or communities, mass-produced food and drink is remembered across continents.”

Quote by Bee Wilson

Book:First Bite: How We Learn to Eat

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First Bite: How We Learn to Eat

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“Our olfactory bulbs have gathered endless sense patterns of foods high in sugar, fat and salt. These flavour memories have become part of the fabric of our sense of self and are not easily discarded, because the system, as we have seen, is designed ‘not to forget’.”

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Book:First Bite: How We Learn to Eat

Source: First Bite: How We Learn to Eat

“Why is a bowl of frosted cereal loops with added rainbow marshmallows allowed to count as ‘breakfast’ and not ‘sweets’?”

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Book:First Bite: How We Learn to Eat

Source: First Bite: How We Learn to Eat

“The existence of birthday cake ice cream suggests that we can no longer distinguish celebration foods from everyday ones. We are also not too sure whether we are children or adults.”

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Book:First Bite: How We Learn to Eat

Source: First Bite: How We Learn to Eat

“Candy bar nostalgia puts us all on the same page.”

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Book:First Bite: How We Learn to Eat

Source: First Bite: How We Learn to Eat

“What makes junk food so dangerous is not that it is unhealthy - though it is. It’s that it is entwined in our minds with so many other memories that are good and true and pure. memory has always been an important part of how we learn to eat, but never before have so many of us been stamped with reinforcing food memories that mostly come not from a cuisine but from a series of cartons and packets. When we hear someone suggesting that we stop eating our favourite brand of ice cream or potato crisps or sliced white bread, we feel a knee-jerk hostility. It’s hard to let go of these foods and find a better way of eating without a sense of loss. The thing you are losing is your own childhood.”

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Book:First Bite: How We Learn to Eat

Source: First Bite: How We Learn to Eat

“The flavour of sweet milk is perhaps the most firmly imprinted of all food memories in Western culture.”

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Book:First Bite: How We Learn to Eat

Source: First Bite: How We Learn to Eat

“Modern meals marketed at children send the message that if you are a kid, you cannot be expected to find enjoyment in anything so boring as real, whole food.”

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Book:First Bite: How We Learn to Eat

Source: First Bite: How We Learn to Eat

“With good cooking and a patient but persistent approach at mealtimes, it could be food that was both good for the children and enjoyable.”

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Book:First Bite: How We Learn to Eat

Source: First Bite: How We Learn to Eat

“In most places, for most of history, children’s food has not existed as a separate category after the age of weaning.”

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Book:First Bite: How We Learn to Eat

Source: First Bite: How We Learn to Eat

“The main reason to be suspicious of fruit as a food for children was that it was just so delicious.”

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Book:First Bite: How We Learn to Eat

Source: First Bite: How We Learn to Eat