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Quote by Simon Mainwaring

“The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.”

Quote by Simon Mainwaring

Author

Simon Mainwaring

Simon Mainwaring is a renowned blogger born in 1967. He is highly respected in the blogosphere for his unique perspective and in-depth analysis, primarily focusing on marketing, brand building, and digital media. more

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“The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again.”

“The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.”

Way Mean Turns Individual Powerful Information Bases Data Google Signals Turn-on Profile Apps Composites Personalized

Author:Simon Mainwaring

“The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.”

Way Reason Purpose Social Ability Company Media Conversation Impact Profit Social Media Meaningful Brands Consumers Currency Enabling Outreach

Author:Simon Mainwaring

“The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing to the efforts of governments and philanthropies.”

People Play Government Effort Roles Prosperity Partners Philanthropy Private Sector Contributing Proactive

Author:Simon Mainwaring

“The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?”

Thinking Social Creating Remains Commit Brands Social Change Pillars Private Sector Casualties Outdated

Author:Simon Mainwaring

“The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.”

Form Values Social Causes Expression Bases Profit Meaningful Core Brands Consumers Marketplace Core Values Non Profit Social Business

Author:Simon Mainwaring

“The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force.”

“There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.”

Order Social Growing Awareness Conversation Bases Customers Meaningful Brands Discussion Social Network

Author:Simon Mainwaring

“There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?”

People Helping Next Social Causes Community Challenges Support Media Marketing Social Media Connected Driven Campaigns Brands Consumers Description Adages Launching Marketing Campaigns

Author:Simon Mainwaring

“Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.”

Way Social Term Community Media Social Media Best Way Suits Brands Users Platforms

Author:Simon Mainwaring