“I knew that to find and to feel Yoav again would be terribly painful, because of what had become of him, and because of what I knew he could ignite in me, a vitality that was excruciating because like a flare it lit up the emptiness inside me and exposed what I always secretly knew about myself: how much time I'd spent being only partly alive, and how easily I'd accepted a lesser life.”
Quote by Nicole Krauss
“No, I don't harbor any mystical ideas about writing, Your Honor, it's work like any other kind of craft; the power of literature, I've always thought, lies in how willful the act of making it is.”
Source: Great House: A Novel
“I scowled at the world. And the world scowled back. We were locked in a stare of mutual disgust.”
Source: The History of Love
“We move through the day like two hands of a clock: sometimes we overlap for a moment, then come apart again, carrying on alone. Everyday exactly the same: the tea, the burnt toast, the crumbs, the silence.”
Source: Great House
“Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.”
Source: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
“Publicly, they claim to be thrilled to have the opportunity to engage directly with their customers; privately, they suspect, maybe even fervently hope, that Facebook and its spawn are fads.”
Source: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
“Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily.”
Source: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
“Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.”
Source: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
“While companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed.”
Source: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
“Social media is like crack-immediately gratifying and hugely addictive.”
Source: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
“No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”
Source: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
