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Quote by Philip Kotler

“We should tax every company's carbon footprint and the carbon footprint of every building and home, to incentivize people to reduce their carbon footprint.”

Quote by Philip Kotler

Author

Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus at Northwestern University's Kellogg School of Management. Widely recognized as the "father of modern marketing," he revolutionized the field by transforming marketing from a sales-oriented activity into a strategic management discipline. His seminal textbook "Marketing Management" (first published in 1967) remains a global standard in business education. Kotler's work emphasizes customer value, market segmentation, and brand building. He has authored over 60 books, including "Marketing 3.0" and "Marketing 4.0," and has influenced corporate strategy, social marketing, and city branding. His theories continue to shape marketing practice worldwide. more

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“There are times when a market such as housing, transportation or the stock or mortgage market keep rising and people with capital want to join in this growth. Soon the markets become overheated, partly because of the abundance of investment money and speculation. This is when the government should raise interest rates and increase the cost of borrowed money. Governments are shy about doing this because it could cause the very recession. Yet this is the best time to do this so that the inevitable recession never reaches the magnitude of the recent Great Recession.”

“Turbulence is a condition that we all experience during a flight when the plane is bouncing around by competing air currents. By analogy, the economy may bounce around a lot because of competing currents of public moods and investments. One week everyone might be optimistic and then suddenly something happens to turn everyone into pessimists. Investment dries up and investors become risk averse. A sudden piece of good news then turns around the public mood.”

“We need to put limits on how much an individual, group or business can spend on influencing an individual legislator or a whole set of legislators. Look at the vast sums that the NRA spends on getting all legislators to be soft on gun control. Legislators find it hard to refuse the NRA's largess when they need contributions to their political campaign wherever they can get them.”

Needs Looks Hard Whole Political Individual Groups Influence Limits Gun Refuse Campaigns Contribution Gun Control Legislators Nra Political Campaign

Author:Philip Kotler

“Our legislators have become a set of "whores" open to the highest bidders. The problem is that if we try to limit lobbying, we are in effect limiting free speech.”

Ifs Trying Problem Effects Limits Speech Highest Free Speech Legislators Lobbying

Author:Philip Kotler

“Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.”

“There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies that create jobs to reduce the carbon footprints of offices and buildings and homes.”

Needs Home Jobs Company Building Protect Office Ocean Rewards Forests Lakes Fishing Carbon Footprint Carbon Footprint

Author:Philip Kotler

“People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.”

People Wealth Poor Pay Materials Bills Meetings Obsessed Abundance Goods Very Happy Not Happy Material Wealth

Author:Philip Kotler

“In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.”

People Want Facts Next Interest Creating Capitalism Unhappy Acquire Vested Interests

Author:Philip Kotler

“A person without an Apple watch is perfectly content with his present watch but when he sees his friends buying the watch, he will hanker for an Apple watch. The endless cycle of wanting, getting, and wanting again is part of the plot of Capitalism. It is the way Capitalism creates jobs. The only antidote is Buddhism that holds that people might be happier by renouncing desire rather than by striving to satisfy desire. But then how can the economy create enough jobs in a Buddhist society of "less is more."”

People Way Persons Enough Might Jobs Desire Watches Economy Buddhism Capitalism Strive Endless Buddhist Apples Buying Plot Cycles Antidote Less Is More Apple Watch

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“The CEO announces that the purpose of the firm is to improve the lives of the customers and the lives of the firm's stakeholders and the quality of the planet. The company will give fair compensation to all the stakeholders and the CEO will not earn more than 20 times the median income of his employees. He will want his employees to rate him, just as he also has to rate them.”

Want Giving Purpose Quality Company Planets Fairs Rate Customers Income Firm Employee Ceo Compensation Stakeholder Median

Author:Philip Kotler