“I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a high incidence of alcohol and substance abuse, divorce, job-jumping, and low productivity. In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.”
Quote by Ron Willingham
Work
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
The book delves into strategies for selling products and services that align with the buying preferences of consumers in the twenty-first century, focusing on ethical practices and building trust. more
Author
Ron Willingham
Ron Willingham (born 1932) is an American author, speaker, and training expert known for his work in sales, leadership, and personal development. He is the founder of Integrity Systems®, an organization dedicated to enhancing individual and organizational effectiveness through values-based training programs. Willingham has written several bestselling books, including 'Integrity Selling' and 'The People Principle,' which emphasize the role of integrity, empathy, and relationships in business success. His work has influenced millions of professionals worldwide, and he is widely regarded as a pioneer in integrating ethical principles into modern business practices. more
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Source: Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
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