“Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.”
Quote by Lester Wunderman
Author
Lester Wunderman
Lester Wunderman is a prominent entrepreneur and thinker in the fields of advertising and marketing. Born on June 22, 1920, he is renowned for his innovative marketing concepts and profound insights into consumer behavior. more
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