Home / Authors / Lester Wunderman Biography

Lester Wunderman Biography

Author

Lester Wunderman is a prominent entrepreneur and thinker in the fields of advertising and marketing. Born on June 22, 1920, he is renowned for his innovative marketing concepts and profound insights into consumer behavior.

Trying Turns Opportunity Marketing Disaster

Author:Lester Wunderman

“The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers.”

Should May Asks Answers Dangerous Emotional Products Communication Customers Rational Streams Should I

Author:Lester Wunderman

“Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.”

Knows Want Years Art I Can Book States Today Company Modern Thirds Twenties Marketing Score Strategic Pioneers Arthur New Books Databases

Author:Lester Wunderman

“Acquire with the intention to retain, and retain with the intention to grow.”

Grows Intention Acquire

Author:Lester Wunderman

“Advertising becomes a dialogue that becomes an invitation to a relationship.”

Dialogue Advertising Invitations

Author:Lester Wunderman

About the Author

Born: June 22, 1920
Known for: Author
Quotes: 5

Books & Sources

Similar Authors

John JantschBrowse related quotes
Jay Conrad LevinsonBrowse related quotes
David Meerman ScottBrowse related quotes
Beth ComstockBrowse related quotes
Larry WeberBrowse related quotes
Philip KotlerBrowse related quotes
Jonah SachsBrowse related quotes
Rich MinerBrowse related quotes
Regis McKennaBrowse related quotes
David HahnBrowse related quotes

Lester Wunderman Biography

Related Quotes