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Quote by Jacob Gelt Dekker

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Jacob Gelt Dekker
Jacob Gelt Dekker

Jacob Gelt Dekker, born on April 22, 1948, is an individual whose profession and category are unknown. Detailed information about his life, achievements, and impact is limited. more

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“To write about history or language is supposed to be within the reach of every man. To write about natural science is allowed to be within the reach only of those who have mastered the subjects on which they write.”

MenWritingLanguageNaturalSubjectsEvery ManSupposed To BeNatural Science
Book:The Methods of Historical Study: Eight Lectures Read in the University of Oxford In...1884, with the Inaugural Lecture on The Office of the Historical Professor
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“Like propaganda generally, advertising must thus pervade the atmosphere; for it wants, paradoxically, to startle its beholders without really being noticed by them. Its aim is to jolt us, not "into thinking," as in a Brechtian formulation, but specifically away from thought, into quasiautomatic action: "To us," as an executive at Coca-Cola puts it, "communication is message assimilation--the respondent must be shown to behave in some way that proves they [sic] have come to accept the message, not merely to have received it.”

ThinkingWayWantActionAcceptingCommunicationProveMessagesAimAdvertisingAtmospherePropagandaBehaveExecutivesAssimilationBeholderCoca Cola
Book:Boxed in: The Culture of TV
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