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Quote by Paul Valery

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Paul Valery
Paul Valery

Paul Valéry was a French poet, philosopher, and literary critic. Born on October 30, 1871, and died on July 20, 1945. Valéry is known for his profound poetry and philosophical thoughts, being an important representative of Symbolist literature. more

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“I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.”

“Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.”