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Quote by Philip Slater

“If we define pornography as any message from any communication medium that is intended to arouse sexual excitement, then it is clear that most advertisements are covertly pornographic.”

Quote by Philip Slater

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Philip Slater
Philip Slater

Philip Slater was an American writer known for his profound insights into the lives of the working class. His works often focus on social inequality and class struggle, conveying a strong sense of political and social consciousness through novels and essays. more

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“Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.”

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Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
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“The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.”

PeopleWantNeedsBelieveKindTurnsFoundI BelieveCommunityTalentProduceColdShouldersAdvertisingDullRemarkableMassiveRebelAdvertisementsCold Shoulder
Author:David Ogilvy
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“Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr. Martineau says, because the visual symbols are far more significant. They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.”

PurposeLevelsEffortDirectCommunicateMoodContactAdvertisingSymbolsFasterConsumersVisualsSoleSubconscious
Author:Rosser Reeves
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“The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.”

WorldBelieveBookPlayEnergyForceI BelieveCausesPowerfulOpinionCasesMediaThis WorldShapesMassSellsTechniqueAdvertisingMost PowerfulEpicPersuasionPublic OpinionGreat BookMass MediaJust Believe
Author:William Bernbach
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