“If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”
Quote by Edward Bernays
Author
Edward Bernays
Edward Bernays, known as the father of public relations, was a public relations consultant who passed away on March 9, 1995, at the age of 103. Born on November 22, 1891, Bernays had a profound impact on the field of public relations, pioneering the application of psychological principles to commercial and governmental communication. more
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