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Quote by Susan Wojcicki

“There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted.”

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Susan Wojcicki

Susan Wojcicki is a distinguished businesswoman recognized for her pivotal role in the tech industry. Born on July 5, 1968, she has held various leadership positions, most notably as the CEO of YouTube. Wojcicki's career has been marked by her strategic vision and ability to innovate, contributing significantly to the growth and success of the platform. more

“You don't spend ten years appealing to middle-aged women and then suddenly turn around and start trying to connect with 25-year-old women. You're almost certainly going to alienate the people who have an investment in your brand, and there's no guarantee you're going to be successful with the new group.”

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Author:Kevin Lane Keller

“My belief is that if you grapple with the big changes until you really get them and if you develop an internal compass to steer your marketing and communications, you will be working in a discipline that is more exciting, more intellectually rich, more delightfully complex and ultimately more rewarding than it has ever been.”

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Author:James Murdoch

“The traditional model we all grew up with is obsolete.”

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Author:Jim Stengel

Quote by Susan Wojcicki

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