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Quote by Eric Schmidt

“We're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color TV.”

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Eric Schmidt

Eric Schmidt, born on April 27, 1955, is an accomplished software engineer with extensive experience in the Silicon Valley. He has had a profound impact on the internet and technology industries, serving as the CEO of Google and leading the company to rapid growth and innovation in internet search technology. more

“You don't spend ten years appealing to middle-aged women and then suddenly turn around and start trying to connect with 25-year-old women. You're almost certainly going to alienate the people who have an investment in your brand, and there's no guarantee you're going to be successful with the new group.”

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Author:Kevin Lane Keller

“My belief is that if you grapple with the big changes until you really get them and if you develop an internal compass to steer your marketing and communications, you will be working in a discipline that is more exciting, more intellectually rich, more delightfully complex and ultimately more rewarding than it has ever been.”

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Author:James Murdoch

“The traditional model we all grew up with is obsolete.”

Business Grew Grew Up Models Traditional Obsolete

Author:Jim Stengel

“Marketers... Can't simply put a more environmentally friendly package on the shelves and assume that shoppers will recognize and appreciate the change. If the goal is to drive preference or justify a price premium, the environmental benefit needs to be conveyed.”

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Author:Scott Young

Quote by Eric Schmidt

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