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Quote by Scott Young

“Marketers... Can't simply put a more environmentally friendly package on the shelves and assume that shoppers will recognize and appreciate the change. If the goal is to drive preference or justify a price premium, the environmental benefit needs to be conveyed.”

Quote by Scott Young

Author

Scott Young (April 14, 1918 - June 12, 2005) was a renowned Canadian sports journalist who worked for the Toronto Globe and Mail. He was known for his influential sports columns and was the father of legendary musician Neil Young. Young established himself as one of Canada's most respected sports writers through his professional reporting and insightful commentary. more

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