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Quote by John Kao

“Jazz is not about getting and playing whatever notes you want. It is about reworking themes in a manner that sounds good, that can be followed by the other musicians and that the audience enjoys. You cannot do that without first acquiring skills.”

Quote by John Kao

Author

John Kao, born in 1950, is an accomplished author whose works span various genres, known for his profound insights and unique narrative style. more

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“Jazz has to work. It has to play with the audience and with the marketplace. I think that is relevant to business.”

Thinking Play Audience Jazz Working It Relevant Marketplace

Author:John Kao

“There are some pretty obvious ways of benchmarking creativity. One way is to perform what I call a creativity audit, which is to look at your capabilities and look at your performance and examine the percentage of revenue that comes from products that are less than five years old, less than three years old and that are current with the present accounting period. You can then compare those figures to those of your competition along the same axes.”

“An organization is really a factory for producing new ideas and for linking those ideas with resources - human resources, financial resources, knowledge resources, infrastructure resources - in an effort to create value. These are processes that you can map, with results that you can measure.”

Humans Ideas Values Process Results Effort Resources Organization Financial Maps Factories New Ideas Infrastructure Human Resources Financial Resources

Author:John Kao

“Organizations are about putting ideas through one or more types of gating procedures. In this way, ideas go from being a whim to becoming a project, from being a "skunk works" effort to becoming an official, mainstream effort, from being an unfounded program to a funded process, and so on.”

Way Ideas Process Effort Type Becoming Projects Program Organization Officials Mainstream Procedures Whim Work Effort

Author:John Kao

“Conducting a creativity audit can be very illuminating because it can tell you how the process is working internally and against the competition.”

Process Creativity Competition Conducting Illuminating

Author:John Kao

“If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.”

Ifs Challenges Lines Products Bottom Track Come Up Contribution Subtle Bottom Line New Products

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“If you are at Coca-Cola, the creative challenge is one of maintaining - rather than creating - a tremendous level of consumption for your products.”

Ifs Challenges Levels Creative Products Creating Consumption Maintaining Coca Cola

Author:John Kao

“Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.”

“All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are working, whether and how they are building awareness for the product, how well they motivate the consumption of the product, and so on.”

Way Wells Ideas Decision Creative Awareness Building Products Regard Consumers Consumption New Ways Creative Ideas

Author:John Kao

“There's real "right brain" creativity that goes into all of the organizational processes that a company utilizes and must continually reinvent in order to conduct its business. But there are also the "left brain" accounting functions that must continually ask how the company is doing financially and whether the creative processes are working for the bottom line.”

Real Order Asks Left Process Lines Brain Company Creativity Creative Function Bottom Creative Process Bottom Line Accounting Organizational Left Brain

Author:John Kao