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Quote by Nir Eyal

“The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.”

Quote by Nir Eyal

Book:Hooked: How to Build Habit-Forming Products

Work

Hooked: How to Build Habit-Forming Products

This book explores the psychology behind habit formation and provides strategies for designing products that are engaging and encourage repeated use. more

Author

Nir Eyal is a renowned behavior design expert focusing on the study of how to influence human behavior through psychological principles. His research primarily revolves around product design and marketing strategies, aiming to enhance user engagement and loyalty. more

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