Quotessence
Home / Quotes / Quote by Marshall McLuhan

Quote by Marshall McLuhan

Work

The medium is the massage: an inventory of effects

A seminal text that examines how various forms of media shape human perception and communication, analyzing the effects of technology and media on society. more

Author

Marshall McLuhan
Marshall McLuhan

Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more

You May Also Like

“Ideally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should be seen as fully satisfied, no desires considered ultimate. There ought to be a proviso 'until further notice' attached to any oath of loyalty and any commitment. It is but the volatility, the in-built temporality of all engagements that truly counts; it counts more than the commitment itself, which is anyway not allowed to outlast the time necessary for consuming the object of desire (or, rather, the time sufficient for the desirability of that object to wane).”

“Partnerships are increasingly seen through the prism of promises and expectations, and as a kind of product for consumers: satisfaction on the spot, and if not fully satisfied, return the product to the shop or replace it with a new and improved one! You don't, after all, stick to your car, or computer, or iPod, when better ones appear.”

“Attempts to tame the wayward and domesticate the riotous, to make the unknowable predictable and enchain the free-roaming - all such things sound the death knell to love. Eros won't outlast duality. As far as love is concerned, possession, power, fusion and disenchantment are the Four Horsemen of the Apocalypse.”