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Susan C. Young

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“When people are like you, conversations flow naturally and feel more relaxed, don’t they? You know what to say, how to talk, what to expect, and how to understand them on an intuitive level.”

“The romantic notion of "opposites attract" works well in fairy tales. However, science proves that "like attracts like" for healthy communication and successful relationships. Social psychologists have long relied upon the "Similarity Attraction Theory" to explain why we are more positively inclined toward people who are the most like ourselves. Similarity reduces uncertainty and gives us a comforting degree of psychological safety. It is no wonder, then, that "birds of a feather flock together." Our tribe understands our vibe.”

“Establishing social certainty helps you build trust, develop rapport, and strengthen your connection. However, the right questions might lead you to find a niche of commonality in someone who is very different from you. It can be professionally and personally rewarding.”

“Along with the "Law of Attraction" there is also an "Attractor Factor" for easily building camaraderie and commonality for making a positive first impression. Seek to find: 1. Shared History 2. Shared Stories 3. Shared Interests 4. Shared Attitudes 5. Shared Experiences 6. Shared Beliefs and Values”

“Identifying, developing, and connecting on these points of reference will provide you with a rich resource of information from which to engage in stimulating conversations and connect on meaningful levels.”

“Once you start looking, you will discover unlimited links and openers for nurturing camaraderie. Do you drive the same car? Did you attend the same college? Do you both write with your left hand? Love vacationing in Paris? Prefer sushi over pasta? Both have twins? Attend the same church? Each run marathons? Enjoy the same television shows? Have the same breed of dog? While downright basic, these shared commonalities can often bring a sense of familiarity and affection even for people whom you have never met.”

“I recently heard of a real estate professional who LOVES to cook. So, her niche market? Foodies. She attends local restaurant events and cooking classes and turns strangers into friends and clients. Her closing gift to new homeowners? A recipe box. Then she sends new recipe postcards every month to tuck inside. Isn’t that a smart way to stay connected in a meaningful way?”

“In our high-tech world today, there are unlimited ways with which you can search for people, places, and events to connect you with like-minded people. Food enthusiasts? There are local cooking classes. Gardening fans? There are flower shows and garden expos. Kids in school? Join the PTA and get involved. There are clubs and groups for almost any interest these days and venturing out to make those connections is a powerful way to expand your insights, your network, and even your business.”