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Susan C. Young

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“Along with the "Law of Attraction" there is also an "Attractor Factor" for easily building camaraderie and commonality for making a positive first impression. Seek to find: 1. Shared History 2. Shared Stories 3. Shared Interests 4. Shared Attitudes 5. Shared Experiences 6. Shared Beliefs and Values”

“Identifying, developing, and connecting on these points of reference will provide you with a rich resource of information from which to engage in stimulating conversations and connect on meaningful levels.”

“Once you start looking, you will discover unlimited links and openers for nurturing camaraderie. Do you drive the same car? Did you attend the same college? Do you both write with your left hand? Love vacationing in Paris? Prefer sushi over pasta? Both have twins? Attend the same church? Each run marathons? Enjoy the same television shows? Have the same breed of dog? While downright basic, these shared commonalities can often bring a sense of familiarity and affection even for people whom you have never met.”

“I recently heard of a real estate professional who LOVES to cook. So, her niche market? Foodies. She attends local restaurant events and cooking classes and turns strangers into friends and clients. Her closing gift to new homeowners? A recipe box. Then she sends new recipe postcards every month to tuck inside. Isn’t that a smart way to stay connected in a meaningful way?”

“In our high-tech world today, there are unlimited ways with which you can search for people, places, and events to connect you with like-minded people. Food enthusiasts? There are local cooking classes. Gardening fans? There are flower shows and garden expos. Kids in school? Join the PTA and get involved. There are clubs and groups for almost any interest these days and venturing out to make those connections is a powerful way to expand your insights, your network, and even your business.”

“When all else fails, Mother Nature has provided you with a great social default for finding commonality with others. Since weather is a universally shared experience, it enables you to jump into a conversation with anybody and everybody. While discussing the weather may sound boring, trite, and predictable, it is a safe and the certain ice-breaker that can help you build commonality regardless of who you are addressing. As I write this, we have icy rain! It's never a boring topic.”

“Earning Trust & Cooperation The number one thing which stands between you and meeting a new person is tension. What is the number one thing which stands between a sales person and their prospect? You guessed it . . . tension. One of our first priorities as we initiate a first impression must be to focus on how to effectively minimize or eliminate tension. Regardless of your relationship or venue, when tension is high, trust and cooperation are low. When tension is reduced, trust and cooperation increase. It is an inverse relationship. So, how can you move to reduce tension in your first impressions to increase trust and cooperation? Put yourself in their shoes and seek to relate to them with an equal footing on a level playing field. Demonstrate how you can bring value to their lives.”

“As soon as someone believes you cannot be trusted, you are stopped dead in your tracks. Whether this perceived loss of trustworthiness is true or false, the perception alone can be damaging.”

“I’ve Got to Trust You to Like You People want to do business with people whom they like and trust. If anything in a business presentation raises concerns or doubt about your trustworthiness, everything shuts down. And then there's little hope of moving forward in a positive way—you’re done.”