“This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"” SocialInterestingClearWifeMarketingMy WifeBars Author:Jay Baer
“By definition, remarkable things get remarked upon” MarketingDefinitionsAdvertisingRemarkable Author:Seth Godin
“Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.” WellsMayRunningLastsCreativityAdvantageCompetitionMarketingAdvertisingUnfairCompetitive Advantage Author:David Trott
“By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.” MeanMomentsProcessFireTroubleMarketingCustomersAdvertisingFiring Author:Seth Godin
“People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights.” PeopleWantSpeakMarketingValuableInsightAdvertisingDataMarketersDecipher Author:Jim Sterne
“People just jump right to, 'We're going to create this really cool thing and put it out there and people are going to magically find it.' You have to market your marketing.” PeopleMarketingReally CoolCool Things Author:C.C. Chapman
“Learn to love the data and, for heaven's sake, write well.” WritingWellsHeavenSakeMarketingData Author:Ian Lurie
“Noise is the typographical error and the poorly designed page...Ambiguity is noise. Redundancy is noise. Misuse of words is noise. Vagueness is noise. Jargon is noise.” PagesErrorsMarketingNoiseAmbiguityMisuseJargonVaguenessRedundancy Author:William Zinsser
“You see yourself as a good product that sits on a shelf and sells well, and people make a lot of money out of you.” PeopleWellsProductsSellsMarketingLots Of MoneyShelves Author:Princess Diana
“Unless your campaign has a big idea, it will pass like a ship in the night.” IdeasBigsNightMarketingCampaignsShipsConsumersBig IdeasGreat Business Author:David Ogilvy