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Quote by George Lois

“The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.”

Quote by George Lois

Author

George Lois, born on June 26, 1931, is an outstanding art director with extensive experience in the fields of advertising and publishing. Known for his innovative and forward-thinking design philosophy, Lois has made significant contributions to the industry. more

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“Onwards and upwards, and never give your failures a second thought.”

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“As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?”

“Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.”

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“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

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“Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.”

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Book:Confessions of an advertising man

Source: Confessions of an advertising man

“Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.”

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“It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.”

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“Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”

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“Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.”

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“One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.”

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