“The cost of electronics in a modern car now exceeds the cost of its stall.”
Quote by Nicholas Negroponte
Author
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“It is possible to tell a customer "no", and have the customer thank you for doing it”
“With every decisions we make, the last question we ask is what does the consumer think of this.”
“Perception is all there is. If the customer think he's right, he's right.”
“The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.”
