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Quote by Brian Tracy

“I think the critical thing is the product or service that you're trying to raise money for. And probably the best description of that, people should say when they hear, "This is what I want to do. This is what I want to bring to the market." They should say, "Gee! That's a great idea" or "Gee! Why hasn't somebody else thought of that before? Well, that's an incredible idea!" In other words, the more a person is delighted, or astonished, or happy with your product, or service, or idea, the more happy they are to put up money for it.”

Quote by Brian Tracy

Author

Brian Tracy
Brian Tracy

Brian Tracy (born January 5, 1944) is a Canadian-American entrepreneur, motivational speaker, and bestselling author. Rising from humble beginnings as a salesman, he built a global training empire through Brian Tracy International. He has authored over 70 books including the famous "Eat That Frog!" and has trained millions of professionals worldwide in sales, time management, and personal development. His practical strategies for business success have made him one of the most influential figures in the personal growth industry. more

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“My favorite word is clarity...clarity...clarity. And the critical clarity is what is the transformation that is going to take place in the customer's life or work when they buy and use your product? And how profound is that? How important is that? You know the old saying, "If you could come up with a cure for cancer you'd be a billionaire by the end of the week" because of that profound result.”

“Your solution for a customer has to be either amazingly valuable to someone who will pay an enormous amount of money for it or has to be valuable to an enormous number of people who pay a small amount. And also the person you're talking to-especially if you want to raise capital or raise support-has to personally say, "I want that. I like that. That sounds really great. I want that for myself."”