Quotessence
Home / Quotes / Quote by Martin Lindstrom

Quote by Martin Lindstrom

“A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.”

Quote by Martin Lindstrom

Create image

Author

Martin Lindstrom
Martin Lindstrom

Martin Lindstrom, born in 1970, is a renowned author specializing in psychology, marketing, and consumer behavior. His works have gained popularity among readers worldwide. more

You May Also Like

“Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.”

KnowsNeedsShouldIdeasMatterReasonValuesOrderSpaceWhiteCreativeSuccessfulConceptsFundamentalsPaintDefinedBrandsReason WhyAddressesDriversCanvasBecoming SuccessfulWhite SpaceCreative Space
Author:Martin Lindstrom
Create image

“The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.”

WayMadeReasonSimpleResultsInformationBuildingCommunicationComfortableCriticalAdvertisingBrandsConsumersSophisticatedMaintainingFilters
Author:Martin Lindstrom
Create image

“Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.”

MomentsBigsAbleMovingDesireParticularProductsOffersPicksCaughtMoodDataClueRevealingMatching
Author:Martin Lindstrom
Create image