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Quote by Martin Lindstrom

“Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.”

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Martin Lindstrom, born in 1970, is a renowned author specializing in psychology, marketing, and consumer behavior. His works have gained popularity among readers worldwide. more

“The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.”

Way Made Reason Simple Results Information Building Communication Comfortable Critical Advertising Brands Consumers Sophisticated Maintaining Filters

Author:Martin Lindstrom

“Thus ideas like subliminal advertising today rarely works and or even exists.”

Ideas Today Advertising Subliminal

Author:Martin Lindstrom

“New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.”

Technology Communication Technique Privacy Spinning Format Manipulative

Author:Martin Lindstrom

“Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way.”

Way Ideas Seems Audience Effects Particular Communication Messages Communicate Consumers Right Time Manipulative

Author:Martin Lindstrom

“Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.”

Moments Bigs Able Moving Desire Particular Products Offers Picks Caught Mood Data Clue Revealing Matching

Author:Martin Lindstrom

“Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.”

Way Brain Huge Customers Brands Branding Spinning Evangelism Correlation Scanning

Author:Martin Lindstrom

“The cornerstone of religion, a clear vision can inspire great action and firm conviction.”

Action Vision Clear Inspire Conviction Firm Cornerstones Clear Vision

Author:Martin Lindstrom

“What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.”

Community Common Apples Harley Legos Harley Davidson

Author:Martin Lindstrom

“Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.”

Ifs Thinking Facts Might Company Talking Marketing Billions Brands Budgets Considering Modest Equity Maniacs Legos Typos

Author:Martin Lindstrom

“Imagine Pepsi without Coke. Impossible, right?”

Imagine Impossible Coke Pepsi

Author:Martin Lindstrom

Quote by Martin Lindstrom

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