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Quote by Martin Lindstrom

“Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way.”

Author

Martin Lindstrom

Martin Lindstrom, born in 1970, is a renowned author specializing in psychology, marketing, and consumer behavior. His works have gained popularity among readers worldwide. more

“Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.”

Moments Bigs Able Moving Desire Particular Products Offers Picks Caught Mood Data Clue Revealing Matching

Author:Martin Lindstrom

“Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.”

Way Brain Huge Customers Brands Branding Spinning Evangelism Correlation Scanning

Author:Martin Lindstrom

“The cornerstone of religion, a clear vision can inspire great action and firm conviction.”

Action Vision Clear Inspire Conviction Firm Cornerstones Clear Vision

Author:Martin Lindstrom

“What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.”

Community Common Apples Harley Legos Harley Davidson

Author:Martin Lindstrom