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Quote by Martin Lindstrom

“New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.”

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Martin Lindstrom

Martin Lindstrom, born in 1970, is a renowned author specializing in psychology, marketing, and consumer behavior. His works have gained popularity among readers worldwide. more

“Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.”

Moments Bigs Able Moving Desire Particular Products Offers Picks Caught Mood Data Clue Revealing Matching

Author:Martin Lindstrom

“Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.”

Way Brain Huge Customers Brands Branding Spinning Evangelism Correlation Scanning

Author:Martin Lindstrom

“The cornerstone of religion, a clear vision can inspire great action and firm conviction.”

Action Vision Clear Inspire Conviction Firm Cornerstones Clear Vision

Author:Martin Lindstrom

“What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.”

Community Common Apples Harley Legos Harley Davidson

Author:Martin Lindstrom

“Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.”

Ifs Thinking Facts Might Company Talking Marketing Billions Brands Budgets Considering Modest Equity Maniacs Legos Typos

Author:Martin Lindstrom

“Imagine Pepsi without Coke. Impossible, right?”

Imagine Impossible Coke Pepsi

Author:Martin Lindstrom

“A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.”

Company Valuable Boundaries Brands Competitors Foils

Author:Martin Lindstrom

“The enemy shapes the brand.”

Enemy Shapes Brands

Author:Martin Lindstrom

“If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.”

Ifs Eye Sound Walks Worship Smell Brands Massive Bells Organs Lacking Stimulus Sensory Incense Rumble Places Of Worship

Author:Martin Lindstrom

Quote by Martin Lindstrom

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