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Quote by Al Ries

“Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.”

Quote by Al Ries

Author

Al Ries, born on November 14, 1926, is a renowned marketing and advertising author whose works have had a profound impact on marketing theory, particularly in the area of brand positioning. more

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