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Quote by Croft M. Pentz

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Croft M. Pentz

Croft M. Pentz was a renowned author known for his diverse range of works and profound insights into human nature. His career was marked by exploration and creativity, and his writings have had a lasting impact on readers. more

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“Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.”

WayGivingYearsSometimesNumbersCompanyIssuesFirePolicyBest WayAdvertisingGoodsGood WillCoveringFire Insurance
Book:Retail Advertising: Complete
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“The desire to give advice is itself a symptom of disapproval; and further, it is usually the result of a desire to express that disapproval. And we are most moved to give advice to those for whom our affection and regard may be taken for granted, but to whom we would rather express our disapproval. We cannot go to them and say that we disapprove of them. That would not be affectionate, and might lead to reprisals. But we can give them advice in which the disapproval is implied and which yet seems innocently helpful.”

GivingMaySeemsMightDesireResultsTakenAdviceRegardMovedAffectionGrantedHelpfulSymptomsAffectionateTaken For GrantedImpliedDisapprovalReprisal
Author:John William Mackail
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