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Quote by Jonathan Ive

“One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.”

Quote by Jonathan Ive

Author

Jonathan Ive, born on February 27, 1967, is a renowned industrial designer from the United Kingdom. Known for his minimalist and elegant design style, he is the soul of Apple's design team and has had a profound impact on the appearance and user experience of Apple products. more

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“People's interest is in the product, not in its authorship.”

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“My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.”

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“I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?”

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“Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.”

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