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Selling from Your Comfort Zone: The Power of Alignment Marketing

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Stacey Hall

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“Sales and selling, does not have to mimic an episode from the latest MMA event. It is not a wrestling match that we are engaged in. It is a soft but firm persuasion match based on people learning to like us and to feel comfortable with us not just with the product we have. And remember this, our clients want to buy but they do not want to be sold. But they need to be sold on us, that is for certain.”

“Nilai akhir dari proses pendidikan, sejatinya terrekapitulasi dari keberhasilannya menciptakan perubahan pada dirinya dan lingkungan. Itulah fungsi daripada pendidikan yang sesungguhnya.”

“Try experimenting with a policy where you will not develop demos, pilots, attend multiple exploratory meetings or develop lengthy customized proposals for prospects until the price expectations are set up front and you have done a basic check on whether the prospect can afford your services. You will be shocked to see how much time you will stop wasting on bad deals. The more time you can stop wasting on dead end deals, the more time you can devote to deals that can be highly profitable and take your business to the next level!”

“What you want doesn’t matter. Great businesses are built on what the customer wants and needs.”

“The best way to get an idea across to the public, however outlandish, is to have the courage to present it to them in the first place. It’s easy to get sidetracked by overthinking something or trying to second-guess the general populace because of doubts and fears. They will be the ultimate authority on what they like and don’t like in the end.”